Last Wednesday morning Facebook unveiled the new look of application’s About Pages, as well as the first 120 Verified Apps to hit the platform. While the impact of the verified app program has yet to unfold, it’s already clear that the changes made to About Pages will allow application developers a few new channels to interact with Fans of their apps.

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First of all, application About Pages have now been completely redesigned and now share the same look of Facebook Pages. In addition to sharing the same look as Pages, application owners can now use their app’s About Pages to send out Feeds to all of the Fans of the application. This added option will prove to be invaluable to developers who want to communicate with their app’s Fans.

Instead of relying on sending Updates which nobody reads, or taking the time to code or send daily notifications to let users know what’s going on, developers can simply send out a Feed as the application, say, everytime new missions is added to a game, or when new gifts are added to a gift application. Aside from the fact that these Feeds are much easier to send on a whim and are more effective then the other means of updating fans, sending a Feed will also create a viral effect that will draw more traffic to applications.

As was mentioned above, the Verified Application program was also unveiled on Wednesday. So far the benefits of having your apps verified sound good in theory, but it’s still unclear as to whether or not getting verified will be worth the required $300 fee. It seems as if this latest push is Facebook’s first attempt to really start cleaning up the application directory. The purpose of the Verified App program is obvious, but the implications of app owners using the new Feed feature could have the same results, to an extent. You can be sure we’ll be watching and reporting as it pans out.

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