Facebook applications are earning more than they ever have in the past, and there are at least a few obvious reasons why.

First of all, Facebook itself is immensely popular. FB currently boasts over 200 MILLION active users (and growing…) and they’re all communicating on what are some of the web’s most viral channels, so naturally there are an infinite amount of opportunities for making money there. Thankfully, Facebook makes it very easy to do so by allowing regular users to become ‘developers’ and publish applications. Once you’ve built your application you can quickly and easily launch it to the largest and most active community on the internet. With so many users on the site, finding those who would be interested in your app is easy!

The second reason Facebook applications are making so much more money these days is because the options for monetizing have gotten so much better. When the platform first launched, the only real option developer’s had for easily monetizing their applications were banner ads. With the emergence of Super Rewards and shortly after, other similar networks, daily application earnings for everyone who implemented them immediately jumped by ridiculous amounts. Today Super Rewards claims an average of $78 per day 1000 unique daily users across their network, and it certainly seems to be true. We actually see average earnings of around $145 per 1000 daily users across our Super Rewards apps, so it’s not hard to imagine $78 being an accurate figure for the entire SR network. You’ve all also probably heard that very popular applications can earn $30,000 or more EACH DAY. Well, it’s true, and Super Rewards, Offerpal, etc. are what makes it happen. According to Super Rewards statistics, an application with 50,000 daily users will earn about $3900 per day ($78 X 50), and an application with 500,000 daily users will earn $39,000 per day! ($78 X 500) 500,000 users may seem like a lot, but in terms of Facebook’s userbase, it’s not much. In fact, 500,000 users is less than .005% of Facebook’s entire userbase! That’s less than one half of a percent.

With this in mind, it’s not hard to understand why Facebook apps are making more money than ever before: 1. The options to monetize apps are better than ever before. 2. Facebook is huge, and continues to grow, providing a constant influx of potential new users for application developers.

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